Helping Patients Choose Their Healthcare Clinician

Virtually everything we interact with these days allows for a high degree of personal choice, whether it be the precise toppings and condiments you want on your fast food hamburger, the color and style of your smart phone case, or even the options and personalization you can put on the car you own. We are a long way from that famous quote attributed to Henry Ford, when at a sales meeting stated, “Any customer can have a car painted any color that he wants so long as it is black”.